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Nov 11 | The Mountains are Calling - Never Stop Exploring

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Simple words serve as both the title and inspiration behind the expeditions, the images and moments that bring our passion for exploration to life.  We are excited to share with you this call to return to the mountains that was inspired by everyone who has had a hand in shaping The North Face brand over the last 45 years. Our passion for exploration and the outdoors fueled our thinking and thankfully we’ve never veered away from this inspiration. Never Stop Exploring is as prevalent today as it was when we built our first tent.

 

Over the next month or so, we’ll be taking a closer look at our “Mountains Our Calling” anthem as well as sharing behind the scenes accounts, insights and perspectives from some of the people that have made all of this possible.

Join us on Twitter, Facebook, Instagram or here on Neverstopexploring.com using #neverstopexploring to continue to conversation.

Nov 10 | #NEVERSTOPEXLORING Photo Contest Rules

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The North Face Never Stop Exploring Contest 

Sponsored by: The North Face, a division of VF Outdoor, Inc., Alameda, CA  94502.

{The promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook, Instagram, Twitter or Vine. }

NO PURCHASE NECESSARY.

  1. 1.     Contest Schedule.   Contest begins November 11, 2013 at 12:01 a.m. Pacific Time (PT) and ends December 31, 2013 at 11:59 p.m. PT.    
  2. 2.     Eligibility. Open only to legal residents of the United States or Canada (excluding Quebec Province), 13 or older. (If a minor, the consent of parent/legal guardian is required). Persons who live outside the United States and Canada and/or are employees of Sponsor, its parent, affiliates, subsidiaries and agencies CANNOT participate in the Contest. Void outside the U.S. and Canada; void in Quebec Province and where prohibited by law. Participation in the Contest is subject to these Official Rules and Sponsor’s decisions, which are final and binding in all respects and not subject to appeal. 
  3. 3.      To Enter. Each week of the Contest will feature its own distinct theme based on the overall program concept of “Never Stop Exploring,” as follows:

Week

Start Date (at 12:01 a.m. PT)

End Date (at 11:59 p.m. PT)

Theme

1

Nov. 11

Nov. 17

“Everybody needs beauty as well as bread”: the beauty of the outdoors

2

Nov. 18

Nov. 24

“Places to play in”: how/where you play outdoors

3

Nov. 25

Dec. 8

“Nature may heal”: how you feel nature has helped you to heal you physically or emotionally

4

Dec.9

Dec. 15

“Give strength to body and soul”: outdoor places that strengthen your body or soul

5

Dec. 16

Dec. 22

“The mountains are calling”: mountains that inspire you

6

Dec. 23

Dec. 29

“I must go”: your outdoor objectives or goals for 2014

Take a photo or video that pertains to the weekly theme and includes the hashtag #neverstopexploring. Post your photo/video to your public account on one (1) of the following: 

(1) Twitter

(2) Facebook

(3) Instagram

(4) Vine

If posting the photo/video on Twitter, Instagram or Vine, be sure to follow @thenorthface.  If posting photo/video on Facebook, be sure to post the photo/video to the timeline on www.facebook.com/thenorthface (NOT your own personal timeline) and to “like” The North Face Facebook page.  

If you do not have or do not wish to use your account on any of the above social media channels to participate in the Contest, you may instead submit your photo/video via email to [email protected]. Be sure to include “Never Stop Exploring Entry” in the subject line of email.   

All photos/videos must be posted/submitted by the end of a given week in order to be judged for that week, as per the chart above.

4. Entry Restrictions. Before entering, you are advised to review The North Face's privacy policy, accessible via the home page of www.thenorthface.com.  Proof of sending photo or video does not constitute proof of receipt or proof of Contest entry. There is a limit of ONE (1) photo/video (“Submission”) per week. Do NOT enter the same Submission for more than ONE (1) week as each week has its own, distinct theme. Do NOT post/submit the same photo/video more than once; this includes sending a Submission via multiple social media channels. A given social media or email account may only be used by one person to participate in the Contest.  Violation of the above restrictions may result in voiding of all Submissions and disqualification from the Contest. Use of automated or programmed means of participation will also result in disqualification. Should Sponsor acknowledge receipt of a Submission, such acknowledgement shall not constitute any representation as to Contest eligibility. Any dispute as to the identity of any prize winner will be resolved by Sponsor in its sole discretion, based on Sponsor’s determination of who is the registered owner of the email address itself/the email address that was associated with the corresponding social media account used to enter the Contest (as applicable).  Message and data rates apply to use of mobile device for Contest entry.  You may be charged by your wireless carrier for sending your Submission via mobile device. Be sure to check your wireless carrier's pricing plan before participating via mobile device. Not all mobile devices offer wireless Internet access; and, wireless Internet access may not be available in all areas.

5. Content Restrictions.   Submission must comply with all of the following requirements as to content (as determined by Sponsor in its sole discretion):

(a)   Content must be original and not copied, in whole or part, from any other source;

(b)  Content must have been created specifically for this Contest and not previously published;

(c)   Content must be truthful;

(d)  Content must not violate the rights of any third party;

(e)   Content must not be inappropriate or unfit for publication (e.g., include nudity, obscenity or hate speech);

(f)   Content must not disparage Sponsor, its products or athletes endorsing Sponsor’s products or otherwise reflect unfavorably on any of the preceding;

(g)   Content must not advocate alcohol or drug use, violent or reckless behavior  or any illegal activity;

(h)  Content must not espouse or promote any cause/concern other than the applicable week’s theme.

6. Posting of Submissions.   Sponsor may choose, in its sole discretion, to post (or re-post, as the case may be) Submissions on one or more of its social media accounts. Should Sponsor choose to do so, such posting/re-posting is for entertainment and informational purposes only and will have no bearing on the selection of winners. For winner selection procedure, see Rule 8 below.  The preceding expressly includes any “fan voting” mechanism in conjunction with the posting of Submissions.  POSTED/RE-POSTED SUBMISSIONS REPRESENT SOLELY THE VIEWS/OPINIONS OF THE INDIVIDUAL ENTRANT AND DO NOT REFLECT THE VIEWS/OPINIONS OF SPONSOR IN ANY MANNER.  SPONSOR IS ACTING AS A PASSIVE CONDUIT FOR THE POSTING/RE-POSTING/PUBLICATION OF SUBMISSIONS AND DISCLAIMS ANY RESPONSIBILITY FOR SCREENING, MONITORING OR REVIEWING SUBMISSIONS PRIOR TO POSTING/RE-POSTING/PUBLICATION OF SAME. SPONSOR WILL NOT EDIT SUBMISSIONS PRIOR TO POSTING/RE-POSTING/PUBLISHING THEM ON ITS SOCIAL MEDIA ACCOUNTS IN CONJUNCTION WITH THE CONTEST.

7. Grant of Rights in Submission.  Entrant (if a minor, his/her parent or legal guardian) grants to Sponsor and its designees the non-exclusive, irrevocable, perpetual, worldwide, royalty-free, transferable, sublicenseable right and license to use, perform, exhibit, reproduce and/or otherwise exploit his/her Submission in any manner and in any and all distribution channels, venues or media now known or hereafter devised, without further notice or any compensation to entrant. Such use includes but is not limited to Sponsor possibly posting one’s Submission on one or more of its social media accounts (as per Rule 6 above), on www.thenorthface.com and/or in e-mail communications. (The preceding grant of rights is subject to any rights retained by the social media channel used by entrant to participate in the Contest, as applicable). Entrant (if a minor, his/her parent or legal guardian) waives any “Moral Right of Authors” (Droit Moral) in the Submission. Entrant (if a minor, his/her parent or legal guardian) further agrees, upon Sponsor’s request and without compensation, to sign any and all necessary and appropriate documents so as to effect, perfect or record such license rights.   Entrant (if a minor, his/her parent or legal guardian) further expressly acknowledges that Sponsor does not owe him/her a duty of confidence (or fiduciary duty or the like) with regard to his/her Submission and that Sponsor has wide access to ideas, stories, designs and other literary/artistic materials submitted to it from outside sources or being developed by its own employees and that such ideas/stories/designs/literary/artistic materials may be competitive with, similar to (or even identical to) a person’s Submission and that Sponsor shall have no liability to entrant or any third party in conjunction therewith.

8. Selection of Winners.  For each week of the Contest, Sponsor will select one (1) Submission* as the potential prize winner based on the following criteria:

(a) how well the Submission captures the essence of weekly theme (50%) and

(b) how well the Submission captures the essence of the overall program concept (50%).

*{For Week 3, Sponsor will select two (2) Submissions as potential prize winners}.

In judging, Sponsor will take into account the age of entrants as well as the medium used for the Submission (i.e., photo or video). In the event of a tie, the tied Submissions will be forwarded to an additional judge and the Submission(s) with the higher/highest ranking(s) will be deemed the winner(s). The judging will take place at Sponsor's offices in Alameda, California USA on or about three (3) business days after the conclusion of a given week. For the avoidance of doubt, Submissions from a given week will NOT be retained for subsequent week(s) of the Contest.

9.  Notification of Winners. Method of winner notification depends on how winner participated in the Contest:

(a) If potential winner participated via Twitter or Vine, he/she will be notified via direct message from @thenorthface.

(b) If potential winner participated via Instagram, @thenorthface will post a comment on his/her Submission.

(c) If potential winner participated via Facebook, Sponsor's Facebook account will post a comment on his/her Submission.

(d) If potential winner entered Submission via email, he/she will be notified by reply email.

For entrants who participated via Twitter, Vine, Instagram or Facebook, it is the entrant’s sole responsibility to assure that his/her social media account settings will allow for Sponsor to contact him/her should he/she be selected as a potential winner in the Contest. In all cases, in order to remain eligible to win a prize, winner must respond to the winner notification contact (i.e, email or comment, as the case may be) and commence the prize claim procedure within (48) hours of transmission/posting of contact.  Potential winner may also be required to complete, sign and return an Affidavit of Eligibility, a Liability Release and a Publicity Release (where lawful) and perhaps other documents (e.g., proof of written consents from third parties who are depicted/referenced in Submission; confirmation of grant of rights in Submission) within an indicated time period. In the event of noncompliance with these requirements (as applicable), if potential winner cannot be reached for any reason (including failure to receive or respond to contact for any reason) or if potential winner is determined to be ineligible or otherwise in violation of these Official Rules, he/she shall be disqualified and forfeit the prize without compensation of any kind. In case of prize forfeiture, alternate winner(s) will be selected for the applicable week as per Rule 8 above.

10. Prizes. (7 in total, 1 per week, except for Week #3 which has 2 winners).

(a) If winner is a resident of the United States, he/she will receive a $300 (USD) The North Face e-gift card. The e-gift card is redeemable at any The North Face store or at www.thenorthface.com, and is subject to terms/conditions provided in conjunction therewith.

(b) If winner is a resident of Canada, he/she will receive a The North Face “gear” item of Sponsor's sole choosing (such as, a Thermoball jacket).  Approximate Retail Value of gear items range from $200 CAN to $300 CAN each.  Style, color and size of gear item may be subject to availability. Actual prize may differ from gear item as depicted in advertising material.  Street address (in Canada) required for shipment.

For All Prizes: There is a limit of one (1) prize per family/household/address.  If won by minor, prize may be awarded in the name of or to his/her parent or legal guardian in Sponsor’s sole discretion. No prize substitution except by Sponsor due to prize unavailability for any reason and then for prize of equal value. No prize transfer except with Sponsor's permission which may be granted or withheld in its sole discretion without liability of any kind. Applicable taxes and unspecified expenses in conjunction with prize acceptance/use are prize winner’s sole responsibility. Sponsor will report winner's receipt of prize as required by law and winner (if a minor, his/her parent or legal guardian) agrees to fully cooperate with Sponsor so that Sponsor may comply with such reporting requirements.

11. Releases. Where legal, by accepting prize, winner (if minor, his/her parent or legal guardian) agrees (and will confirm in writing upon request) to use of winner’s name, likeness, photo, voice, biographical information, image and other indicia of persona for advertising/publicity/trade purposes by Sponsor and its designees without further compensation or notice. By participating, entrant (if minor, his/her parent or legal guardian) releases and agrees to hold harmless Sponsor, its parent, affiliates and subsidiaries, and the directors, officers, agents, representatives, shareholders, employees, successors and assigns of any of the above organizations, as well as Facebook, Instagram, Twitter and Vine, from any and all liability arising from Contest. The preceding includes but is not limited to damage to computer/mobile device (or information/data stored thereon) used by an individual to participate in the Contest as well as violation of any third party rights in conjunction with one’s Submission and/or participation in the Contest.

12. Limitations of Liability.  Sponsor’s computer is the official clock for the Contest. Sponsor not responsible for late, lost, garbled, incomplete, inaccessible, corrupted, misdirected, delayed or damaged Submissions, regardless of cause, which are void; for technological, programming, electronic, filtering by functionality of any social media channel or other error/malfunction/failure of any kind which interferes with the advertising/offering of any Contest in any respect.  Sponsor’s failure to enforce any provision of these Official Rules in a given instance shall not constitute the waiver of such provision. Tampering with the Contest in any manner will result in disqualification (if applicable) and Sponsor may otherwise seek to protect its rights to the full extent allowed by law.  If Sponsor determines in its sole discretion that the Contest – in whole or in part – cannot be conducted as originally planned due to any cause beyond its control (e.g., computer virus/bug, tampering, fraud), Sponsor may cancel, modify or suspend affected week(s) of the Contest and make the prize(s) for such week(s) available to be won in a manner that Sponsor in its sole discretion determines is fair, appropriate and consistent with these Official Rules. Notice of such action will be posted on Sponsor's social media accounts on Twitter, Facebook, Vine and Instagram, as well as on www.thenorthface.com.

13. Dispute Resolution/Choice of Law.  To the fullest extent permitted by law, you (if a minor, your parent/legal guardian) agree that:

(a) any and all disputes regarding the Contest or these Official Rules shall be governed by the internal, substantive law of the U.S. State of California (i.e., without regard to choice of law/conflict of law rules of California or of any other jurisdiction);

(b) you are subject to the personal and exclusive jurisdiction of the courts of the United States District Court for the Northern District of California or California state court situate in Alameda County, California;

(c) you waive any right of change of venue, inconvenient forum or the like;

(d) any action will be brought by you individually (NOT as part of a class action);

(e) your recovery in any such action is limited to actual costs involved in participating in the Contest (if any), with all rights to attorneys’ fees and any and all damages (including special, compensatory, punitive, consequential damages) being expressly waived. 

If the preceding or any other provision of these Official Rules is determined by a court of competent jurisdiction to be invalid, illegal or unenforceable, it shall be replaced by a substitute provision that most closely approximates the original intent of Sponsor and is valid, legal and enforceable. The invalidity/illegality/unenforceability of a given provision shall not affect the remainder of these Official Rules.

14. Winners List. For winners’ list, send a request via email to [email protected] with “NSE Winners” in the subject line for receipt by January 5, 2014 at 6:00 a.m. PT. Winners' list will be available after January 15, 2014. Do not use this email address or the Contest entry email address (as per Rule 3) for other than the specified purpose. Sponsor will not respond to such mislabeled communications.

Nov 04 | The North Face Park and Pipe Open Series Opens Athlete Registration

The North Face Park and Pipe Open Series will open athlete registration for the 2013-14 season tomorrow Tuesday, November 5, 2013 at 10:00AM MST on www.thenorthfaceppos.com. Registration is anticipated to fill extremely fast after opening.  Untitled-0831-2

The North Face Park and Pipe Open Series' (PPOS) three stops will include halfpipe at Copper Mountain, CO (Dec. 6-8, 2013), halfpipe and slopestyle at Whistler Blackcomb, BC (Jan. 13-16, 2014), and Stratton Mountain Resort (Feb. 20-22, 2014), which will feature a slopestyle competition and rail jam. The Copper Mountain stop will serve as a last chance qualifier into the U.S. Grand Prix series, which is the Olympic qualification series for freeskiing athletes in the U.S. and will ultimately select the athletes who will compete for the U.S. Olympic Freeskiing team at the Sochi Winter Olympics in February 2014. The Sochi Olympics will be the first Winter Games to include freeskiing halfpipe and slopestyle. 

The Copper Mountain and Stratton Mountain stops will both be International Ski Federation (FIS) sanctioned events with Copper Mountain designated as a NorAm Cup.  All three PPOS events are also part of the Association of Freeskiing Professionals (AFP) competition schedule. 

Untitled-0204Prequalified athletes must indicate interest by registering. Prequalification is based off of the 2012-13 AFP end of year standings. The top 30 men in slopestyle, top 20 men in halfpipe, top 20 women in slopestyle, and top 20 women in halfpipe will be prequalified. Any 2012-13 PPOS competitor who finished in the top three at any stop is also prequalified for the 2014 season. Athletes must be 14 years of age or older to compete as of December 31, 2013. A list of prequalified athletes is available online at http://thenorthfaceppos.com/registration/.   

 

2013-14 PPOS Series Schedule

Location

Date                               

Discipline

Copper Mountain, Colorado

December 6-8, 2013 

Halfpipe

Whistler Blackcomb, British Columbia

January 13-16, 2014

Halfpipe & Slopestyle

Stratton Mountain, Vermont

February 20-22, 2014

Slopestyle & Rail Jam

Important Athlete Information

*For Copper Mountain and Stratton events only, U.S. athletes must have a valid FIS and USSA membership at least one week prior to the event to compete. Non-U.S. citizens only need to have a FIS membership. Visit http://ussa.org/global/ussa-fis-membership-applications to purchase your freestyle/freeskiing FIS and USSA membership, or click here for the PDF.

*Athletes must be at least 14 years old as of December 31st, 2013 to compete. Athletes under the age of 18 will need to have a legal guardian sign both the MSI and Resort Waivers and bringthem to the event.

*To register, visit TheNorthFacePPOS.com.

For athlete or registration information visit www.thenorthfaceppos.com or contact Julia Jimmerson MSI athlete relations manager at [email protected] or (801) 349-4616.

For media or general information contact Jessica Kunzer MSI marketing and communications director at [email protected] or (801) 349-2612.

Follow The North Face Park and Pipe Open Series on Facebook at facebook.com/thenorthfaceppos and on Twitter at twitter.com/TNFParkandPipe and #PPOS.

Oct 31 | DCP's Surf/Snowboard Segment (from INTO THE MIND)

DCP's Surf/Snowboard Segment (from INTO THE MIND) from Sherpas Cinema on Vimeo.

 

DCP's Surf/Snowboard Segment (from Into the Mind) is a visual exploration of water's behaviour in various states, and an inquisition to its effect on those who interact with it. Featuring legendary snowboarder DCP (David Carrier Porcheron), as he surfs and snowboards interior British Columbia and Costa Rica, this segment lulls the viewer into that wonderful and content state of hypnosis experienced while riding pow. The segment also features scenes of mountaineering savant Conrad Anker, Kayaking guru Rush Sturges, freestyle wizard Tom Wallisch (stomping his first attempt at a triple), all set in various locations ranging from Tofino, Whistler/Blackcomb, Montana, and beyond.

From the makers of the award winning film "All.I.Can", comes the new feature film: INTO THE MIND. Blur the lines between dream state and reality, as you perceive the world through the minds of many. Into the Mind contemplates the experiences passed between mentors and peers to paint a philosophical portrait of human kind. What drives us to overcome challenge? How do we justify risk? What forces are at the core of a mountain addiction? Unique athlete segments over a multitude of mountain sport genres depict the connectivity of Earth, and window into never seen before moments. Explore how we begin our perception of self, construct the foundations of confidence, and are ultimately led up the path of self-actualization.
As Buddha once said, “The mind is everything. What you think you become.” 
Into The Mind is about becoming.

Presented by The North Face


Created by Sherpas Cinema - sherpascinema.com


Segment Director: Eric Crosland


Producer: Malcolm Sangster


Sound Design: Fred Paragano


Athletes: David Carrier Porcheron (DCP), Conrad Anker, Tom Wallisch, Rush Sturges, Pete Devries

Music: "Better Days" by Graham Nash.

...if you liked this, check out the award winning feature film: INTO THE MIND
AVAILABLE on iTunes: itunes.apple.com/movie/into-the-mind/id711353038
DVD/BluRay Orders and Tour Info: intothemindmovie.com
Follow us: facebook.com/sherpascinema

Oct 29 | THE NORTH FACE 100 DAYS OUT

OlympicUniform
Freeskiing’s halfpipe and slopestyle global debut in Sochi is just 100 days away, and the U.S. Freeskiing athletes are dressed and ready to go – literally! 

The North Face, a partner of the U.S. Ski and Snowboard Association (USSA) and an original partner of U.S. Freeskiing, joined freeskiing athletes last night in New York City to unveil the official 2014 U.S. Freeskiing Competition Uniforms, which will be worn by the United States freeskiing athletes and their coaches when the sport makes its historic debut in Sochi.

“We are proud to have teamed up with the USSA and U.S. Freeskiing to create one of the most advanced and unique uniform collections for our U.S. athletes to proudly wear in Sochi,” said Aaron Carpenter, vice president of global marketing for The North Face.

The uniforms were tested by top freeskiing athletes, including Tom Wallisch, Maddie Bowman, Devin Logan and John Teller throughout The North Face research, design and development process. Wallisch, Bowman and Logan, who are all members of The North Face global athlete roster, provided both technical and style-related input. 

“These athletes know better than anyone what they need to feel and perform their best during competition, and because style is such a key part of freeskiing, we wanted to make sure we were not only addressing key technical aspects of the uniform, but also the confidence and inspiration that comes with stand-out style,” Carpenter said.

In partnership with the athletes, The North Face established a specific style guide for the uniforms developed for all three freeskiing disciplines – halfpipe, slopestyle and skicross – with the common creative filters of athlete culture, equipment innovation and pride of country. The uniforms were inspired by a “Rebel Americana” theme to capture the spirit of U.S. Freeskiing’s rich history and rebellious, counter-culture attitude. Unique details were also woven in to provide athletes with additional inspiration and a deeper connection to each other and the competitive moment, including a piece of a Himalayan suit worn on an Everest expedition in the shape of a star, a nod to the rich outdoor heritage of The North Face, embroidered with the phrase “Bigger Than Me.” Additional details include laser-cut stars in the velcro on the cuffs of each jacket and the uniforms’ suspender system, a staple piece of apparel for many freeskiers on the mountain, which forms a peace sign if you were to place a circle around it.

The U.S. Freeskiing competition uniforms were designed and manufactured in the U.S. at a development center not far from The North Face headquarters in Alameda, CA. The company invested in the local development center to keep prototyping close to home and celebrate the U.S. throughout the athlete uniform manufacturing process.

“There is a lot of pride that goes along with being able to produce the uniforms in our backyard and to work with people in our community to be a part of this process,” said The North Face Action Sports Product Director Jasmin Ghaffarian. “With all the technical aspects and unique elements like the piece from our expedition-worn Everest Himalayan suit, we felt a lot of personal passion throughout the uniform process, and producing the outerwear in the United States adds an extra level of patriotic pride and ownership.”

The North Face used a variety of industry-leading approaches to research, design and development, including wind, color and product testing. The uniforms underwent color testing with several of The North Face athletes in early 2012 at Mt. Hood, which allowed the brand to not only gather athlete feedback on initial sketches, but also have them test out different colored prototypes against the snow to best determine the right color combination to help them standout in competition. The athletes’ insight on both style and performance throughout the various rounds of prototype development was key in the development of the extremely technical uniforms.

“I have been working with The North Face for many years, and even have some of my own custom pieces of outerwear in their stores, but working with them to design the uniform that our team will wear during the debut competition was something I was truly honored to be a part of,” said The North Face athlete and U.S. Olympic Freeskiing hopeful Tom Wallisch. “I could not be more excited with how they turned out, and I am sure that the freeskiing community will feel the same way.”

Want to keep up with Tom and his fellow The North Face freeskiing athletes as we continue toward Sochi? Be sure to visit the blog frequently for updates and join the freeskiing conversation on Twitter by using the #TNFfreeskiing hashtag! 

Oct 28 | Angel Collinson and Protect Our Winters visit Washington DC


DC POW 3
October 1st marked one of the most awesome days of my life- and no, it was not because the government shut down. It's actually the day that I visited Washington DC personally, and got to be a voice supporting one of the things I care most: our environment. Protect Our Winters (also known as POW) is an organization dedicated to uniting and actively engaging the global snow sports community to lead the fight against climate change. POW organized a DC trip with top snowsports athletes- Olympians, film skiers and snowboarders, and world renowned mountaineers (including fellow North Face athlete and mentor, Conrad Anker). Also present were business leaders of companies such as Black Diamond Equipment, Burton Snowboards, and K2 Skis. 
Our mission was to meet with senators, the EPA, and President Obama's environmental quality senior staff, to voice our support of President Obama's climate plan and to talk about the negative effects climate change is having on our businesses and sport. Winter tourism nationally generates $12.2 billion in revenue annually, supports 212,000 jobs and $7 billion in salaries, and on low snow years everyone, (especially the winter tourism-dependant states like Montana, Vermont, Utah, and California) suffers. NRDC and POW joined forces last year and compiled a bunch of hard data from trends in the past decade relating snowfall to economic well-being, and we brought with us the packets showing some eye-opening statistics.
DC Pow 1
The shutdown obviously threw a wrench in the works- we weren't allowed to meet with the EPA and President Obama's staff. But to me, the coolest thing was that each of the Senators that we had planned to meet with still upheld their end of the deal- they took the time and listened to what we had to say and read the packets that we had put together. I learned so much from our group- the stories everyone had about their firsthand experience with climate change were amazing- from Conrad Anker seeing glaciers drastically recede over his lifetime, to the Sochi Olympic female athletes going into this winter's Olympics not even having the normal practice run-through of their events because of lack of snow in Sochi last winter- the list goes on.
While all of these stories were things I was expecting, what I didn't expect was to see how much the Senators really listened to us. They were obviously compelled by our presence and the communities we represented- this was an unprecedented showing of the snowsports industry in Washington. Not only did they ask how they could better help us with our cause, but suggested ways to reach out and bring together others in our effort- in turn giving the senators  more reason to represent what their constituents are voicing concern about. 
What I took away from the trip is the power that lies behind people getting together for the things we care about. Our message will be heard- even if the government is shut down! The saying from the trip was: "The government might shut down, but climate change doesn't". But seriously- if you feel like learning more or joining the cause, please visit protectourwinters.org . 
Cheers, and pray for snow! ;)
Angel
DC POW 2

Oct 14 | Colorado Flood Relief

Boulder Mudslingers
As we watched the news of the flooding in Colorado we knew immediately we needed to support our outdoor community.
That's when we heard about the efforts of the boulder mudslingers, a group of volunteers who sprang up “out of the mud” after the recent Boulder flood. The Mudslingers went on to create Donate Boulder to help connect people who want to help with those in need. Donate Boulder has been a force in the flood recovery and was able to organize a mass of volunteers in the Boulder community to literally dig the mud out of hundreds of homes and help to recover personal belongings. To help in their massive effort, The North Face has donated 500 units of clothing and accessories to the organization to distribute to those in need.
To support their efforts please go to www.donateboulder.org or visit the Donate Boulder Facebook

Oct 03 | EVEREST : Lessons from the Summit LIVE TONIGHT 7pm ET


Video streaming by Ustream

Conrad Anker, Simone Moro and Kit DesLauriers are modern-day explorers whose names are synonymous with Mount Everest. Their experiences on the mountain range from Anker’s discovery of the body of legendary George Mallory, to the DesLauriers’ first ski descent from the summit, to Moro’s Himalayan helicopter rescues. Join three Everest legends, under one roof for the first time to discuss Everest’s untold history, some of the mountain’s current challenges, and what the future holds for the top of the world. 
The North Face Speaker Series is presented by Gore-Tex
 and sponsored by Primaloft
 and Outside

Oct 02 | The North Face Live Stream Giveaway

Sponsored by: The North Face, a division of VF Outdoor, Inc., Alameda, CA  94502. 

{The promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook, Twitter or Google. By participating in Giveaway(s), you are providing your information to The North Face, not to Facebook, Twitter or Google.}

NO PURCHASE NECESSARY.

  1. 1.     What Is It? Sponsor may, from time to time and in its sole discretion, offer Giveaways in conjunction with live stream broadcasts aired on-line at www.thenorthface.com, The North Face’s official (U.S.) Facebook page (www.facebook.com/thenorthface), The North Face’s official Twitter page (@thenorthface), and/or via other channels. For the avoidance of doubt, Sponsor reserves the right to air one or more live stream broadcasts without a corresponding Giveaway.  Each Giveaway is separate and apart from other Giveaway(s) that may be offered by Sponsor.  
  2. 2.     Who Can Play? Open only to legal U.S. residents, 13 or older. (If a minor, the consent of parent/legal guardian is required). Persons who live outside the U.S. or persons who are employees of Sponsor, its parent, affiliates, subsidiaries and agencies are encouraged to watch live stream broadcasts but CANNOT participate in Giveaways. Void outside the U.S. and where prohibited. Participation in Giveaway(s) is subject to these Official Rules (including posted details regarding a particular Giveaway, as per Rule 4) and Sponsor’s decisions, which are final and binding in all respects and not subject to appeal.
  3. 3.      How To Play. Watch the live stream broadcast at designated date/times.  Contemporaneously with the live stream broadcast, Sponsor will host a live streaming social “chat.” One or more trivia questions relating, directly or indirectly, to the content of the live stream broadcast will be posted at varying times during or after the “chat.” If posted after a “chat,” the question(s) will be posted to @thenorthface. Generally, such posting will occur within ____ minutes the conclusion of the “chat.” The first (eligible) person who sends back a tweet with the correct answer to a trivia question (as determined by Sponsor in its sole discretion) with the designated hashtag wins a prize in that particular Giveaway. There is a limit of (1) prize per person in any Giveaway(s) offered during a given six (6) month period.  If the correct answer is not received within (5) minutes of the trivia question being posted during (or after) the “chat” (or if the trivia question is correctly answered by someone who is not eligible for a particular Giveaway [such as, a non-U.S. resident] or if the trivia question is answered correctly but the designated hashtag for that Giveaway has been omitted from the tweet), that trivia question will be deemed void and no prize will be awarded in conjunction therewith. Sponsor will include a notice that a trivia question has been voided within the “chat” (or, if the “chat” has already concluded, the notice will be posted to @thenorthface.)
  4. 4.       Rules of Play. BE SURE TO CAREFULLY REVIEW THE WEB SITES AND/OR OTHER CHANNELS WHERE THE LIVE STREAM BROADCAST IS AIRED (AS WELL AS @THENORTHFACE) FOR IMPORTANT DETAILS ABOUT EACH PARTICULAR GIVEAWAY, INCLUDING THE DATE/TIMES OF THE LIVE STREAM BROADCAST, THE NUMBER OF TRIVIA QUESTIONS/PRIZES, THE AVAILABLE PRIZE(S) AND THE DESIGNATED HASHTAG. SPONSOR FURTHER RESERVES THE RIGHT TO AMEND OR SUPPLEMENT THESE OFFICIAL RULES BY POSTING SUCH INFORMATION IN CONJUNCTION WITH A PARTICULAR GIVEAWAY. In the event of any inconsistency between these Official Rules and the posted details regarding a particular Giveaway, the posted details will govern and control with respect to that particular Giveaway and in all other cases these Official Rules will govern and control.  There is a limit of (1) tweet per person per trivia question (in a particular Giveaway); and, a given person may only use (1) Twitter account to participate in a particular Giveaway. Violation of these limits will result in disqualification. DO NOT RESPOND WITH AN ANSWER TO THE TRIVIA QUESTION DIRECTLY TO THE “CHAT” ITSELF. TO BE ELIGIBLE FOR A PRIZE IN A GIVEAWAY, TRIVIA QUESTION MUST BE ANSWERED VIA TWEET ONLY (IF CORRECT ANSWER TO TRIVIA QUESTION IS SUPPLIED DIRECTLY TO THE LIVE CHAT, THAT TRIVIA QUESTION WILL BE DEEMED VOID AND NO PRIZE WILL BE AWARDED IN CONJUNCTION THEREWITH.) ALL TWEETS REFLECT SOLELY THE OPINIONS OF INDIVIDUALS POSTING SAME, NOT THE OPINIONS OF THE NORTH FACE/VF OUTDOOR, INC. THE NORTH FACE/VF OUTDOOR, INC. EXPRESSLY DISCLAIMS ANY AND ALL LIABILITY WITH REGARD TO THE CONTENT OF ANY TWEET. Use of automated means of participation will result in disqualification. Any dispute as to the identity of any prize winner will be resolved by Sponsor in its sole discretion, based on the identity of the person who is the registered owner of the Twitter account used to participate in the applicable Giveaway.
  5. 5.     Winner Notification. The winner(s) will be notified via direct message on Twitter approximately (5) minutes after Sponsor’s confirmation that the answer in his/her tweet is correct. Be sure that your Twitter privacy settings allow for @thenorthface to contact you via direct message.  If winner cannot be contacted for any reason or fails to respond to direct message from Sponsor/@thenorthface within (2) hours of receipt with his/her name and complete prize fulfillment information (i.e., mailing address (in the U.S.) and/or e-mail address, as the case may be), such winner will be disqualified and will forfeit prize. Sponsor may also require winner to sign and return a prize acceptance form as a pre-condition to receipt of prize; and, failure to do so will result in disqualification and prize forfeiture. In case of prize forfeiture, no prize will be awarded for such trivia question.
  6. 6.     General Restrictions. Prizes may be subject to availability and other restrictions. Actual prizing may differ from items identified/referenced during (or after) live stream broadcast and/or “chat.” If prize is a merchandise item, it will be sent to winner via USPS mail to address provided by winner. If won by minor, prize may be awarded in the name of or to his/her parent or legal guardian. No prize substitution except by Sponsor due to prize unavailability for any reason and then for prize of equal value. No prize transfer. Taxes (if any) and unspecified expenses in conjunction with prize acceptance/use are prize winner’s sole responsibility.  Where legal, by accepting prize, winner (if minor, his/her parent or legal guardian) agrees (and will confirm in writing upon request) to use of winner’s name and image for advertising/publicity/trade purposes by Sponsor without further compensation or notice. By participating, entrant (if minor, his/her parent or legal guardian) releases and agrees to hold harmless Sponsor, its parent, affiliates and subsidiaries, and the directors, officers, agents, representatives, shareholders and employees of any of the above organizations, as well as Twitter, Facebook and Google, from any and all liability arising from Giveaway(s). Sponsor’s computer is the official clock for all Giveaways. Sponsor not responsible for late, lost, garbled, incomplete, corrupted, misdirected, delayed or damaged tweets/responses, which are void; for technological, programming, electronic, filtering by functionality of social media networks or other error/malfunction/failure of any kind which interferes with or interrupts the live stream broadcast, “chat,” or any Giveaway.  Sponsor’s failure to enforce any provision of these Official Rules shall not constitute the waiver of such provision. Tampering with Giveaway(s) in any manner will result in disqualification (if applicable) and Sponsor may otherwise seek to protect its rights to the full extent allowed by law.  If Sponsor determines in its sole discretion that a particular Giveaway cannot be conducted as originally planned due to any cause beyond its control (e.g., computer virus/bug, tampering, fraud), Sponsor may cancel, modify or suspend that particular Giveaway and make the prize(s) for such Giveaway available to be won in a manner that Sponsor in its sole discretion determines is fair, appropriate and consistent with these Official Rules. Notice of such action will be made during the “chat” and/or after the chat @thenorthface.  Any and all disputes regarding any Giveaway or these Official Rules shall be governed by the internal, substantive law of the State of California. Any action must be brought individually (NOT as part of a class action) in federal or state court in Alameda County, California and, in any such action, a person is only entitled to recover actual costs involved in participating in a particular Giveaway (if any), with all rights to attorneys’ fees and any and all damages (including special, punitive, consequential damages) being expressly waived.
  7. 7.     Who won? For the first name and last initial of winners of a particular Giveaway, send an email request to [email protected] within (3) business days of the end of the applicable “chat” (Giveaway). Be sure to identify the date of “chat” in your request.

 

Oct 01 | Rob Krar Joins The North Face Global Athlete Team

2013-09-24 TNF 99
Last week, The North Face officially welcomed ultrarunner Rob Krar to the global athlete team. Rob sported the bright green jersey when he toed the line at the Ultra Race of Champions (UROC) 100k Saturday, and when he smoked the competition finishing first in 9h29m.

“Rob has proven that he is a world-class competitor at any distance, but it is his ability to push his mental and physical limits in the outdoors that make him such a great addition to our athlete team,“ said Aaron Carpenter, vice president of marketing for The North Face. “The way he dove headfirst into ultrarunning, how he’s attacked longer distances this season, and his passion for environmental stewardship is inspiring to the entire family at The North Face. We are excited to work with him in accomplishing his goals.”

A competitive runner in high school and college, Krar started running ultra distances on a whim last year “just to see what it would be like.” Although he has been running and racing for years, he won the La Sportiva Mountain Cup in 2012 and set the Fastest Known Time (FKT) for the single crossing of the Grand Canyon north to south route in little more than 2h51m. In his short time on the ultrarunning scene, Krar has made a name for himself. 

With a focus on longer distances, Krar started the 2013 season with a record-setting win at the Leona Divide 50 in Southern California in April, besting the rest of the field by nearly an hour and earning entry into the renowned Western States Endurance Run. Just 13 days later, he achieved what he calls his proudest running accomplishment to date:  Blazing across the Grand Canyon and back  -- 42 miles -- in 6h21m, shattering the FKT previously held by Dakota Jones on what is known as the Rim to Rim to Rim by an incredible 32 minutes.

Rob-Krar-2013-UROC-100kPhoto credit: Bryon Powell at iRunFar, check out the iRunFar UROC Recap

In July, Krar doubled the farthest distance he’d ever run in his Western State 100 debut and, in near record-setting heat, placed second just minutes behind fellow The North Face athlete and two-time Western States 100 Champion Timothy Olson.  

“I'm thrilled to be an ambassador of The North Face, a company committed to promoting healthy lifestyles and exploring the unexplored,” said Krar. “It's humbling to be included among so many remarkable athletes as a member of the global team, many of whom have inspired me to push beyond my perceived limitations and persevere."

Krar will be working closely with The North Face Research, Design and Development team, on performance apparel and footwear. His expertise and experience will add to the rapidly developing collection. When he’s not running, he can be found climbing Flagstaff's limestone rocks, casting a line in the Colorado River or rolling the beautiful single-track on his mountain bike. 

For more than 40 years The North Face has teamed up with the world's best athletes, mountaineers, alpinists, climbers, skiers, snowboarders and endurance adventurers who have defined the limits of what is humanly possible. The North Face ultra-running Team includes Jez Bragg, Sébastien Chaigneau, Lizzy Hawker, Tsuyoshi Kaburaki, Dean Karnazes, Nikki Kimball, Hal Koerner, Kami Semick, Diane Van Deren, Michael Wardian, Mike Wolfe, Rory Bosio, and Timothy Olson and all are excited to have Krar as part of the team.

Check out pre-race and post-race interviews from our friends at iRunFar.

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